Operating Manual (vs. recipe for success)

Eric Friedman
2 min readMay 29, 2019

I realized recently that while many are searching for the startup playbook to execute on or the recipe for success, the harsh reality is they don’t exist. While you can glean great steps to repeat that have worked, and avoid pitfalls that plagued others — there is no perfect model for building a successful company.

The above Tweets over the weekend really drive this home. See above for two thought streams/tweetstorms about so called “good ideas” and “bad ideas” and how each can be helpful.

Through combing through my resources for BuildingTheMachine.com I realized I am compiling a manual.

By doing so I can curate and craft these links to get you off of the site as soon as possible to figure out your own path in the hopes that material found will be of some use. I have started thinking about this a little bit like Google in the early days. The faster you find what you need, the more successful you are (and in the process, the site is).

Thinking about these resources as an operating manual is similar to the manual for a car or a bike…