Own your metric of success

I have been working with early stage founders on sharing their narrative and story with others. One thing that stands out more than anything else is the ability to share their story arc in the context of a metric that they own. A few examples will help bring this to life.

Back in 2013 Wunderlist (acq. by Microsoft) raised $30M for the to-do app that I still love and use today. The homepage used to show a clean story that loved

By showing their user stats + their core action (todos) they could share a magnitude and scale that outpaced their closest rivals…